Performing a content audit and SEO strategy for a new online marketplace
Client
Vineyard Complementary Medicine
Industry
Health
Category
Content audit, Brand identity, SEO strategy, Blog posts
Challenge & Considerations
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An online CBD market sought to develop their SEO strategy prior to launch.
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The website design would need to be revised for optimal user experience.
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FDA regulations would need to be considered when writing copy.
Process
Through analyzing competitors and FDA regulations, I developed multiple assets:
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a full website content audit;
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a redesign of website content for search engine optimization;
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a series of data-driven blog articles.
Results
Collaborating with the client, we were able to identify 50+ revisions needed to the website prior to launch. This included redesigning key segments of the user experience, which has set up the website for better conversion rates. We also set up an SEO strategy according to Google's E-A-T algorithm. I wrote three blog posts before the project came to a close.