Developing content strategy for an online business
Client
Health Essentials
Industry
Health
Category
Content audit, Brand identity, SEO strategy, Information architecture
Challenge & Considerations
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An online health and wellness businness sought to develop their content strategy prior to launch.
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The information architecture needed revision for optimal user experience.
Process
After conducting competitor analysis, I developed multiple assets:
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a full website content audit;
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a redesign of website content for search engine optimization;
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a series of data-driven blog articles.
To optimize site navigation, I used UX research methods:
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A/B testing and Google Analytics for preferred health commerce
terms; -
card sorting for match user expectations with information architecture.
Results
Collaborating with the client, we were able to identify 50+ revisions needed to the website prior to launch. This included redesigning key segments of the user experience, which has set up the website for better conversion rates.