Creating content governance for an incubator program
Client
The Wellington School
Industry
Education
Category
Content Strategy, Voice Chart, Product Description
Challenge & Considerations
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In previous years, the school’s Senior Capstone Project produced lackluster results. We needed to restructure and rebrand the experience to drive engagement.
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Administrators asked that the language reflect the history of the school, which was founded by entrepreneurs.
Voice Chart
Value Statement
“Wonderlab is a research and creative works incubator that supports student projects. We encourage students to follow their passions, explore their questions, and realize their ideas.”
Process
Through ideation sessions with stakeholders, our team:
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Designed example projects for students to explore and think through
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Aligned on naming conventions for the school mission
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Produced physical assets such as logos and door wraps
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Created a voice chart for content governance
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Wrote video scripts for educational videos
Results
Upon completion of the project, Wonderlab has:
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Contributed to 3 years of continued enrollment, including the highest enrollment year in school history
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Leveraged itself as a marketing tool for recruiting
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Helped 40.2% of students feel more engaged—measured in a follow-up survey
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Packaged its curriculum into a turnkey product that can be sold to other schools
