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Employing UX principles to engage poetry readers


UX research, User flows, Content strategy, Information Architecture, Figma, Webflow

Challenge & Considerations

  • Only 11.7% of US adults have read a poem in the last year (WordsRated).

  • In user interviews, many non-poetry readers reported not knowing where to encounter poetry by living writers.

  • PoetryAM seeks to be a simple, user-friendly introduction to contemporary poetry through a clean digital interface and inviting content design.    

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Beginning with user interviews, I developed a content strategy to address non-poetry reader pain points:

  • Collaborated with a graphic designer to produce a brand logo; 

  • Developed a voice chart for content governance;

  • Wireframed and designed website within Figma.


This project earned a 2023 Individual Artist Grant from the Greater Columbus Arts Council. At this stage, I am prototyping the website, writing promotional content, and learning Webflow. I anticipate launching the website this summer, with our first live reading in early August.




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